QR Code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside the industry due to its fast readability and large storage capacity compared to standard UPC barcodes. The code consists of black modules (square dots) arranged in a square pattern on a white background. The information encoded can be made up of four standardized kinds ("modes") of data (numeric, alphanumeric, byte/binary, Kanji), or through supported extensions, virtually any kind of data



The goal of QR code technology is to turn brand impressions into an interactive exchange in under 10 seconds.  – Patrick Donnelly



QR is one of the best lo-fi hacks I have seen. Quick response codes are two-dimensional bar codes that can be read by most camera cell phones. They hold a lot more information then linear bar codes and are gaining popularity in the consumer market. QR codes are a new approach to content delivery, and connecting people with a brand.

Quick response “QR” codes use your phone’s camera as a bar code scanner to access encoded data. The encapsulated data can be a link to a youtube video, another URL, V-card or any text or hypertext you chose. By using an “app” (I recommend I-nigma for iPhone) on your smartphone called a “QR reader” you can decode the desired data and experience the programmed content on your mobile device. The code itself has three alignment squares that allow the reader to orient itself and the center pixels are the actual informational bits.

Value and practical application of 2-D codes…
In full disclosure I am passionate about these little square nuggets, but not for the reasons you may guess. I am not saying that QR codes are going to revolutionize the future. Rather they are the link to a future that is still just out of reach for the modern day consumer and vendor; WE AT QRcodit! are bringing it to the forefront and business application with every new day!. QR codes are a step in the right direction to enhance mobilized communication – they are the VCR to link us to the DVD.  I assure you they are not a beta player.

​

Let us show you HOW YOU can integrate QR codes into your current IT and communications strategy, there is a large potential return, at a minimal investment.

Here are some advantages of using QR codes:
Open Technology
Scans fast
Compact with a high error tolerance
Data can be ANYTHING - From URL, Payroll, to any possible business application
Hard-linked codes can connect to variable data
An intimate targeted experience (UX)
Already widely used in Asia – thus a capacity for global integration
Will encourage the adoption of mobile web content and design
 

Applications for business use:
Print and web integration
Extra information
Networking
Geo-centric kiosks or displays
Fine art

Real Estate

Accounting/Finance
Storefronts and coupons
Educational/exhibit design
Direct downloads
Computer screen to phone interactions
Data transmission



Many, Many more Applications; You Dream it... We deliver it!